Coffee Comfort

I was talking to someone the other day when I remembered I needed to put in an order for another 5lb bag of the coffee we prefer to drink.  She then asked me a question that I ended up thinking about later.

Do you really love coffee that much or do you simply love the ritual of morning coffee?”

At the time I told her that I really enjoyed my coffee but now I'm sitting here wondering if what she said had any merit to it as I'm an extremely habitual person.  When I don't have my morning coffee I'm not in much of a good mood but...what if it's not because of the actual COFFEE and has more to do with my being a creature of habit and my morning didn't start off normally?

What do YOU think?  Is it the coffee for you it the RITUAL?